As we discussed in our last post, Prime Day is just a few weeks away and it’s about time to get ready for it. Amazon has not announced the dates yet, but the Amazing team is still betting that it will be back in July, its natural month.
We have already mentioned that Prime Day is the platform’s flagship event. It is one of the most important e-commerce events of the year and therefore attracts a large volume of consumers interested in the deals offered by the platform.
The traffic generated by the visibility of this event is the perfect opportunity to increase the exposure of your portfolio and increase your sales. Therefore, in addition to a good promotion strategy that catches the attention and interest of users, you need an advertising strategy that gives visibility to your products and therefore to your promotions. This will be the main topic of this post, the essentials to design the proper strategy for this event.
When we discuss Prime Day and how to plan its’ advertising strategy, we often mention that the event doesn’t just take place over two days. It is longer and involves three phases, which we remind you below:
Before discussing the tips in depth, you must consider the ecosystem where you are going to run your campaigns. You must understand that you are going to be in a peak event, and this implies certain circumstances that will impact your ROAS:
Once you have understood the previous section, we are ready to discuss the 4 key aspects needed to create your campaign strategy:
In summary, if you want to be competitive and take advantage of the traffic that an event of this size can generate, you must have a proper budget for your category, be willing to increase your bids and be ready to lower your ROAS in order to achieve a higher volume of sales. Together with this, you must have a strategy focused on an eye-catching promotion catalogue.
If you require the assistance of an agency to help you plan your Prime Day and/or other day-to-day strategies, we welcome you to contact the Amazing Agency.