If you have made it as far as to this article you should be somehow connected to e-commerce, perhaps you even own and/or manage a website where consumers may place orders and can directly get in contact. You must then be aware that a very important section on your website is the Policies Page(s). It’s not only an important legal protection tool, but also one of the main means of communication between you and your customer/visitor. Thus, two things must be in your mind when drafting them:
So, you know you need Policies on your website, but you might be wondering – what are the different types of Policies?
This article will focus on the structure of the Terms and Conditions, but it will not include the considerations for the Privacy, Return, or Shipping Policies. This will be covered in a future article.
Terms and Conditions
The T&C works as a contract between you and the customer, i.e, it is an agreement on how to use your website. For instance, it can cover the payment method or how the newsletter functions. It is important to highlight that the T&C is not a mandatory legal document to insert into your website. Nevertheless, depending on national/regional laws, you must display some information to your customer, and if you have a T&C, this would be the ideal place for it.
Let’s have some examples before going to the main clauses in a T&C.
T&C is an essential section of your website, you know that it provides legal protection to you and your customer, and therefore, this stimulates a good relationship with the people visiting your website. Hence, what are the main sections you must consider including in your T&C?
One important section not to forget is the “consent” clause. This section lets the customer know that when entering the website, they are accepting the terms of service. This section can also be named “Acknowledgment”.
Alongside the “Acknowledgment” section, you should also consider having a section regarding the Limitation of Liability. For some sellers, this is the only reason why they create a T&C page. Therein, the idea is to limit the Seller’s responsibility when the use of the website does not go as planned for the visitor/customer. We can say that the main goal is to prevent customer litigation.
If you are a US Seller, you will likely come across with an “as is” and “as available” disclaimer. The “as is” clause will establish that the buyer accepts the purchased product in its present condition. On the other side, the “as available” clause establishes that the buyer acknowledges that the product may not be available to them at the moment of sale. This would be important if, for example, you only deliver to certain areas of the country, or if you cannot guarantee the stock of the product.
Make sure to stay alert for future Policies 101 articles to learn more about website, e-commerce and Amazon policies.
The information provided on this website and post do not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site and post are for general information purposes only. Information on this website and post may not constitute the most up-to-date legal or other information. We highly recommend the consultation of a Legal Professional when drafting the Policies of your Website.