BrandHero is a technology driven e-commerce company which is on a mission to acquire and digitally roll up top performing micro brands. We focus on Amazon FBA, FBM and other e-commerce brands who have a demonstrable track record of profitability, with exceptional reviews and a loyal following.

We have a passion for e-commerce and truly understand what it is like to be an entrepreneur. With technology and a global network which gives us a competitive edge, we pride ourselves on being able to resonate with the businesses we acquire. We believe in all of our brands and use our expertise to transform them into global brand leaders.

We do what is right, not what is easy.

We believe that nothing comes for free, and we are willing to go the extra mile to deliver long term value to our customers. As skilled "executers" we believe the race will be won by those who endure in the long run.

We consider ourselves “builders”.

We believe in the mentality of fast failure and building the plane as we fly, instead of waiting for the perfect solution. We encourage this behaviour and reward employees that excel in this competency. 

Natives of the VUCA World.

We are fully integrated into the environment of our time and we move with ease in the volatile, the uncertain, the complex, and the ambiguous as part of our day to day. We live it naturally and have fun in our daily operation. 

People always come first.

We value everyone and listen to our employees. We know it takes people with different ideas, strengths, interests and cultural backgrounds to make our company succeed. We encourage our employees to be creative, think big, have fun and only hire likeable people.



25 years of CTO experience. Focused on technology strategy, development and innovation.
10+ years’ experience of building teams for Global Tech startups. Focused on recruitment, training and development.
Founder of Amazing Agency with more than 20 years of experience in Marketing & Advertising. Focused on Amazon Retail, Advertising and Retail.
International serial entrepreneur. 25+ years of startup experience as CEO.
10+ years of international experience in leading global healthcare, providing strategic direction for top executives. Proven track record of driving business growth and profitability.
International serial entrepreneur with 25+ years of experience. Provides strategic input and support to BrandHero.
Co-founder of the Amazing Agency. 10+ years of experience in the development & creation of new digital divisions in various sectors.
10 years with Amazon and built the FBA Business Program in Europe. Experience across logistics, operations and management.
Managing Director and co-founder of Amazing Agency. 15 years’ experience in strategy development and market consulting.
Highly experienced M&A lawyer having executed deals across Europe and the US.


We currently are present in 5 countries: UK, Ireland, US, Portugal and Spain.

Our operational headquarters is located within walking distance to the beach with spectacular views of the Atlantic Ocean at Praia da Luz, in the heart of the Algarve, which is widely regarded as one of the most beautiful places in all of Portugal.

We also have a second operational office in the centre of Madrid, capital of Spain, where we take care of all the Marketing and Brand Management.

We have created environments that encourage creativity and innovation whilst ensuring a great balance of quality of life in prime locations that inspires us to work every day.

Algarve BrandHero


We are growing rapidly and believe that all talent can support us in the continued expansion!